While keywords are increasingly being encrypted by Google every day, another smart way to come up with keyword ideas is to find out which keywords your website has already received. To do this, you will need website statistics software such as Google Analytics, available from the Traffic Analytics tool.
Mentioned below is a keyword research process that you can follow to help you come up with a list of keywords that you should be targeting as an SEO company in India. That way, you will be able to develop and implement a strong keyword strategy that helps you find the search terms you really care about.
To start this process, think about the topics you want to measure in terms of standard buckets. You will come up with about 5-10 title buckets that you think are important to your business, and then use those title buckets to help you come up with specific keywords over time in the system.
If you are a regular blogger, these are probably the topics you blog about regularly. Or maybe it’s the topics that come up most in sales negotiations. Put yourself in your customer’s shoes – what kinds of topics can your audience search for your business?
That is their monthly search volume. This data allows you to estimate how important these topics are to your audience, and how many different subtopics you may need to create content for them to be successful with that keyword.
Now that you have a few buckets of topics you want to focus on, it is time to identify the keywords that fall into those buckets. These are keywords that you think are important to rank in the SERPs (search engine results pages) because your targeted customer is likely to perform a search on those specific keywords. That might include:
And so on and so forth. The point of this step is not to come up with your own list of keyword phrases. You as an Indian SEO Company want to end with a discarded phrase that you think customers might use to search for content related to that particular bucket.
Focus on your website’s traffic sources, and then search your bucket for search traffic to identify the keywords people use to reach your site. Repeat this activity with as many title buckets as you have. And remember, if you have trouble figuring out related search terms, you can always go to your customer service counterparts – those in Sales or Service and ask them what types of terms their clients and clients use, or common questions they have. Those are usually good starting points for keyword research.
