In technical language, analytics, marketing, and support vendors provide tags to allow integration between their products and websites or apps. Simply put, it’s a way to gain access to the information akin to webpage engagement, form submissions, and products being added to or removed from the cart. It allows experts to alter their marketing strategies accordingly. But writing codes for tags isn’t that easy, and oftentimes gets complex for those with zero coding experience. Fortunately, Google Tag Manager is here to help. This Google product allays your manual work and writes and embeds the code for you. So, here’s how you can install it and optimize your site for better search results.
First things first, to get started with this tool, create an account on its web-based interface. It’s free of cost and different from the usual Google account.
In terms of Google, a container is a piece of JavaScript and non-JavaScript code that you paste into your pages, so the interface can fire tags by inserting gtm.js into the page. You also can have multiple containers, in fact, there are different types of containers specified for websites as well as apps.
Once you have created the account and installed the container, create a limitless configuration of tags. For them to work efficiently, one must organize them by naming them like “tag type-name of app-detail”. You can now easily collect and monitor data on specific tags placed on specific pages. To create tags, you should know where to configure or trigger them. Also, there are several tag types, including Google Analytics, Universal Analytics, and AdWords Remarketing, that you can customize your tags with. Finally, to ensure that these tags are tracking the accurate data, test them carefully.
Since the tag manager can’t replace Google Analytics, you should rather use both the tools together. While the tag manager is a toolbox, Analytics is one of its tools that aids it in the process of adding tracking codes to a website. Their integration isn’t necessary as you can use them in conjunction to increase the accuracy of your reports. Finally, you will create a variable for your tracking ID on Google Analytics and save yourself from looking up for ID every time you construct a tag.
Linking this platform with Google Ads will help you track the response of customers to your Ads. From engagement time on the Ad to the completion of certain tasks by the customers like the sign in or final purchase, an integration of both helps trace everything. The tag manager isn’t worthy without Google Ads and will not be able to examine the effectiveness of Ads in regards to the customers. But together, they can help ascertain the various aspects of the website and online content, which are most significant to the customers.
Do you use WordPress as a host to your website? It’s one of the best practices to integrate it with the tag manager, which is also fairly easy to do. If you are having a business account with WordPress, you must use specific plug-ins provided in it by searching “Google Tag Manager” and choosing from different plug-ins available. Although you can do it manually, the task will become tedious the moment you plan to include tags on plenty of pages on your website because then you will have to copy and paste codes on each page.
As an overview, Google Tag Manager can help create and manage tags and determine which one of them is important to hone the internet marketing campaign. As a digital marketer, it’s one essential step that you can take to maximize your efforts and get the most out of your investment.
