Now google is going to churn out the large pie share of lead generation.. Big Problem for small advertisers using Google Adwords or organic SEO for lead generation.

Google has launched a advertising comparison quote program in which google shows an appserve form and ask the customer to fill in so that top companies can send the competitive quotes.

for example type life insurance quotes, honeymoon packages you will get the forms\

https://www.google.com/appserve/fb/forms/indiaoffers2010insurance/

also check here

https://www.google.com/comparisonads/mortgages

Sure Google will soon be making it all pay per lead and making big money..Great! .. Tell me what you think..?