SEO Guide » SEO Glossory

Link Exchange

Parul Mendar — Tue, 03 Aug 2010 12:41:30 +0000

It’s a technique of reciprocal linking where two or more websites link to one another to increase traffic. It is one of SEO tools that help in increasing the traffic of the webpage and improve ranking of the website in search engine results.

Types of Link Exchange:-

One Way Link Exchange - It is a one way process in which we are getting links from other websites and we are not giving any link to other websites. We can get one way link through Directories Submission, Blog Posting, Article Posting, Press Release Submission and Social Bookmarking.
Two Way Link Exchange – It is also known as reciprocal link exchange. It can be done on the basis of mutual understand of two potential link partners. It is two way process of getting listed on the Google where potential link partners place a link on our website and in return we have to place link of potential link partners on our website.
Three Way Link Exchange: It can be done when we have two sites in which we are offer for placing a link of potential link partners to our popular site and in return we are asking to potential link partners for placing a link on both of our sites. It’s an effective link exchange where the main benefit is that we are getting a one way link from potential link partners.

For More Details and Information or Link Exchange Services, Mail us Now to sales@anewindia.com/parul@anewindia.com

Website Security

Parul Mendar — Thu, 22 Jul 2010 09:19:24 +0000

Website security is most important element; need to address effectively in order to get success in any web based business. Web security can be attained by a trusted seal.

Poor Quality Content

Parul Mendar — Thu, 22 Jul 2010 07:56:20 +0000

Poor quality content lowers down the ranking as well as generates the low traffics. It kills the reputation of the website and start distrusting which leads to lower Page Ranking on the Google. You can loose your business as well.

Duplicate Content in Title Tags

Parul Mendar — Thu, 22 Jul 2010 07:10:32 +0000

Duplicate titles tags are something that don’t allow proper control of pages on the Search Engine Results. We mostly see this duplicate content on newlydeveloped websites or content management systems.

Outgoing links to low quality sites

Parul Mendar — Thu, 22 Jul 2010 06:25:32 +0000

Outgoing links basically provide extra information to the reader so they can read on if they haven’t found what they were looking for. These links acts as content of your website, which leads to more content on your website.

Poor Server Uptime

Parul Mendar — Thu, 22 Jul 2010 06:15:03 +0000

Server time depicts how much a server is available online,(and thus your site) is expressed numerically as server uptime. If the sites take more time in loading then it will affect the page rank on Search Engine Results.

Hidden Text

Parul Mendar — Wed, 21 Jul 2010 12:16:12 +0000

Hidden links could be :-

Any hidden text that also happens to be hyperlinked.
Using CSS to make hyperlinks that are tiny, like 1 pixel high text.
Hiding links is something like the period in the middle of a paragraph of text.

This SEO technique is completely unethical and is a part of Black Hat SEO.

Ethical SEO Techniques are always better to get your website ranking top in Search Results.

Duplicate Content

Parul Mendar — Wed, 21 Jul 2010 11:36:12 +0000

It refers to the content that appears on the multiple web pages or websites. If the Google and yahoo have cached the same content on the two sites then it will display only the one of them in the Search Results.

Theme of Incoming Link

Parul Mendar — Wed, 21 Jul 2010 11:14:53 +0000

It refers that the link should relate with the content and the website that can help the website in getting the Higher Page Rank on the Google.

Trust of Incoming Links

Parul Mendar — Wed, 21 Jul 2010 11:07:45 +0000

Its refers that incoming links that are coming should relate with the website and should be trust worthy. Every business is bases on trust, more the trusty incoming links will be, more will be the PageRank.